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Top White Label SEO Tools Every Agency Should Have in Their Arsenal

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Organic search continues to reign supreme — with 49% of marketers reporting it has the best ROI. This highlights the importance of white label SEO in any digital strategy. It is key in increasing website traffic, improving brand visibility, and driving conversions.

However, staying ahead in the ever-evolving world of digital marketing can be challenging. This is especially true for businesses with multiple clients and projects. This is where white label SEO tools come in.

Leveraging these tools can help enhance service offerings and drive tangible results for clients. Keep reading to discover the top SEO tools every agency should have in its arsenal.


What Is White Label SEO?

White label SEO refers to the practice of using third-party SEO tools and services under an agency’s own branding. This approach lets agencies offer a wide range of services without developing their own tools.

The importance of white hat SEO tools cannot be overstated. It offers several benefits, including:

Streamline Operations

White label SEO tools automate many time-consuming tasks. This includes keyword research, on-page optimization, link building, and reporting. As such, agencies can focus on strategy and driving results for clients.

Offer More Services

Leveraging these tools allows agencies to provide full-service SEO services. They can cover everything from researching the competition, improving content, and building links.

Brand Consistency

White label tools allow agencies to put their logos and branding on anything they send to clients. This is vital for ensuring consistency. It also gives your offerings a touch of professionalism.

Stay Competitive

Using white hat tools allows agencies to stay ahead of the curve. They can offer better services than the competition. And the best part is that you don’t have to build any tools from scratch.


White label SEO tools enable agencies to scale their services quickly and efficiently. This makes it easy to accommodate the needs of a growing client base.


White hat SEO tools provide agencies with access to the latest SEO technologies and best practices. This ensures that they stay up-to-date with industry trends and deliver effective strategies to clients.

7 Best White Label SEO Tools to Consider

Now that you know what white hat SEO, what are the best tools to consider? There are many options to consider, from all-in-one platforms, audit tools, analytic and reporting tools, SEO dashboards, and more. These tools are designed to streamline your SEO efforts, enhance your capabilities, and deliver outstanding results to your clients.

Whether you’re an SEO agency or a small business looking to improve your online presence, they will help you stay ahead of the curve.

1. SemRush

One of the best white label SEO tools is SemRush. It offers a variety of tools, catering to the needs and preferences of different agencies. From keyword research to competitor analysis, it’s got everything you need to optimize your client’s online presence.

One of its standout features is detailed reports and analytics. This is thanks to its Agency Growth Kit, which costs around $100. The tool allows agencies to set custom themes, remove SemRush branding, add custom visual styling, and more.

It offers a variety of white label features, making it easy to develop effective SEO strategies for clients. These include a website auditor, on-page SEO, content analyzer, and backlink auditor. It’s a great tool for agencies that already use SemRush or need detailed reporting.

2. Ahrefs

Another all-in-one white label SEO platform worth considering is Ahrefs. This is particularly notable for its Site Audit tool. Agencies can leverage it to identify and address SEO issues.

It also helps identify optimization opportunities and areas for improvement across client websites. But what really sets it apart is how intuitive and user-friendly the interface is. Each audit element comes with tooltips, giving you context and guidance on how to deal with the issue.

The tool is also great for tracking various unique metrics like incomplete open graph tags. This helps agencies optimize client sites for social sharing and engagement.

Ahrefs allows agencies to tailor analytics and reporting according to their needs. Templates help ensure that you can present findings to clients in a professional and organized manner.

Last but not least, Ahrefs offers scalable pricing plans. This means agencies can access the level of crawl credits required to meet your audit needs.

3. WooRank

One of WooRank’s key strengths is its white label reporting feature. This allows agencies to create customized and branded reports for their clients. Talk about presenting a polished and professional image.

WooRank also allows agencies to monitor their client’s sites continuously. This makes it easy to stay ahead of any potential issues. It also allows you to take advantage of any unexpected opportunities.

But WooRank is not just about website audits. It also offers valuable tools for competitive analysis, lead generation, and SEO health checks. Its keyword research features further enhance your ability to provide data-driven SEO solutions.

The platform has a user-friendly interface and a diverse set of features to make your work easier. It’s quite versatile, whether auditing websites or researching the competition. This helps agencies position themselves as SEO specialists.

4. WebCEO

As one of the oldest white label SEO providers, WebCEO has earned a reputation for being loved by digital agencies. Their white hat features enable customers to fully brand the SEO tools by setting up custom domains or subdomains to host the platform.

WebCEO offers two main pricing plans: a starting plan at $39 per month and an Agency Unlimited plan at $99 per month. The latter is particularly well-suited for small to medium-sized agencies. It provides a comprehensive suite of SEO tools and capabilities.

This includes keyword research, internal link analysis, in-depth SEO analysis, website auditing, and a backlink checker. The platform also integrates with Google Analytics and Google Ads. It also provides social media analytics tools.

This enables agencies to deliver well-rounded digital marketing services.
Whether it’s a startup or an established agency, WebCEO’s white label solution is a compelling option.


It offers a great combination of user-friendly interfaces, powerful features, and customizable branding. This makes it ideal for startup and established agencies alike.

5. Reportz

Reportz is a game-changing reporting solution that empowers agencies to create stunning and highly customizable SEO reports for their clients. What sets Reportz apart is its ability to integrate with a multitude of data sources.

This ensures that agencies can access all the crucial information they need in one place. This includes seamless integration with industry-standard tools such as Google Analytics, Google Search Console, and Moz, allowing for a comprehensive view of SEO performance.

Reportz allows agencies to automate the report generation process. This saves valuable time and resources. The degree of customization is incredibly high, making it easy to create reports that align perfectly with client needs.

You can include specific metrics, add comments, visual elements, and more in your reports. This flexibility to build tailored reports empowers you to impress clients.

Additionally, Reportz allows agencies to set up custom dashboards. This provides a centralized view of key performance indicators (KPIs). It ensures that both agencies and their clients can easily monitor campaigns, identify trends, and make data-driven decisions.

6. SE Ranking

SE Ranking is a comprehensive SEO platform packed with features to meet the needs of agencies and their clients. A core capability is robust keyword rank tracking. This allows agencies to monitor how clients’ websites perform for target keywords.

SE Ranking also provides in-depth website audits. This is handy for identifying issues that might affect SEO and overall site health.

The platform’s backlink monitoring is excellent for monitoring clients’ backlink profiles. Agencies can track new and lost backlinks, analyze anchor text, and evaluate the quality of linking domains.

SE Ranking also enables competitive analysis. As such, agencies can compare clients’ performance against the competition and find areas for improvement.

When it comes to white label SEO, SE Ranking allows agencies to create fully branded reports. You also get a custom domain that you can share directly with clients. This makes the platform a powerful option for agencies that want to deliver personalized services.

7. Authority Labs

Authority Labs is a top-tier analytics tool known for its detailed location-based reports. It’s a great choice for an agency looking for specific data. It offers custom data collection, detailed clickstream data, and local keyword data.

This information is further categorized by city, state, or zip code. Authority Labs also provides robust big data integrations. This ensures agencies can leverage diverse datasets to drive strategic decision-making.

However, the platform’s abilities extend beyond its data offerings. It offers a vast range of features designed to meet your online marketing needs. This includes white label capabilities, allowing agencies to deliver a professional experience to clients.

Furthermore, Authority Labs offers improved API access. This allows agencies to integrate with existing workflows and tools. Features like automatic monitoring and tracking of mobile SEO rankings help agencies stay on top of their game.

And it doesn’t stop there. Authority Labs has global tracking, providing insights into SEO performance worldwide. This is great for businesses with customers worldwide. The pricing starts at $99 per month, making it affordable for agencies of all sizes.

How to Choose the Right White Label SEO Tool for Your Agency

Choosing the right white label SEO tool is crucial to your agency’s success. Select a tool that aligns with your clients’ needs and your business goals, enhancing your service offerings without overcomplicating your processes. Here are some tips to help you make the right decision.

Consider Your Agency’s Specific Needs

Before selecting a white label SEO tool, assess your agency’s specific requirements. Consider the services you offer clients and your team’s level of expertise. If you specialize in certain aspects of SEO, such as keyword research or backlink analysis, prioritize tools that excel in those areas.

Look for Comprehensive Features and Customization Options

Look for white label SEO tools that offer comprehensive features to cover all aspects of SEO, from keyword research to site auditing and competitor analysis. Additionally, prioritize tools offering customization options, allowing you to tailor reports and analyzes to your client’s needs. The ability to brand reports with your agency’s logo and customize them with relevant data adds professionalism and enhances client satisfaction.

Evaluate Pricing Plans

Pricing is a crucial factor when choosing a white label SEO tool. Evaluate pricing plans carefully to ensure they align with your agency’s budget and projected usage.

Some tools offer tiered pricing based on usage or the number of clients you serve, while others may have fixed monthly or annual fees. Consider how many clients you’ll be serving and how often you’ll need to use the tool to determine the most cost-effective option for your agency.

Test Usability and Reliability

Before committing to a white label SEO platform, test its usability and reliability. Many tools offer free trials or demos, allowing you to explore their features and interface before making a decision.

Pay attention to how intuitive the tool is to use and how reliable its data and reports are. A user-friendly tool that provides accurate data will save your agency time. It’ll also ensure the effectiveness of your SEO strategies.

Seek Feedback From Your Team and Clients

Finally, seek feedback from your team and clients to ensure the chosen tool meets everyone’s requirements. Your team members will be using the tool on a regular basis, so their input on usability and features is invaluable.

Additionally, gather client feedback to ensure the reports and analyzes generated by the tool meet their expectations and provide actionable insights.

Elevate Your SEO Game With the Best White Label Tools

Equipping your agency with the right white label SEO tools is crucial to staying competitive. It helps you deliver exceptional results for your clients, and the above tools are a great way to get started.

Remember that choosing the right white-label SEO tools for your agency and clients takes finesse. Ensure that they align with your agency’s goals and client expectations. It’s critical to establishing yourself as a trusted partner for businesses looking to dominate the internet.

It’s time to reap the benefits of white hat SEO. If you need more insights on growing your SEO agency, subscribe to our newsletter for insightful business tips.

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